For pharmaceutical companies, much of the success of a new drug depends on how well it is marketed. There are various stages a drug goes through before reaching the commercialization...
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The drug commercialization process is one of the most important and challenging steps in drug development. Creating a successful strategy rests on guidance provided by reliable data from multiple sources....
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Drug discovery plays a key role in the pharma and biotech industries. Discovering unmet needs, pinpointing the target, identifying the lead, and optimizing the drug development process present significant challenges....
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