build-kol-connection

Build KOL Connections and Leverage Their Networks to Influence Stakeholders

Life Science / By

Key opinion leaders (KOLs) play a central role in creating brand value for a pharmaceutical company. They are not only the face of the brand for the outside world but also an irreplaceable resource within the company, bringing new insights and overall enhancement throughout the drug development process. So, who are the KOLs? When a …

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