This blog is adapted from my book titled "Inside the Cockpit: Navigating the Complexity of Drug Development with AI and Blockchain". Full copies are available here. In December 2014, a twenty-nine-year-old...
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Key opinion leaders (KOLs) play a central role in creating brand value for a pharmaceutical company. They are not only the face of the brand for the outside world but...
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Artificial intelligence (AI) is transforming the pharmaceutical industry with extraordinary innovations that are automating processes at every stage of drug development. Pharma companies are investing in AI-driven applications for transforming...
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The success rate of clinical trials carries significant weight in the business of pharma. In addition to dedicating considerable time and effort, the industry spends billions on R&D every year....
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Current approaches to drug development that rely solely on identifying statistical differences between healthy and diseased patients to pinpoint biomarkers, molecular targets, or suitable drugs often fail to provide biologically...
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The request The client wanted help with clinical trial design and assistance with site selection, patient enrollment, and identification of suitable investigators. Background and challenges The client, a mid-sized pharmaceutical company, was entering...
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