Key opinion leaders (KOLs) play a central role in creating brand value for a pharmaceutical company. They are not only the face of the brand for the outside world but...
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Current approaches to drug development that rely solely on identifying statistical differences between healthy and diseased patients to pinpoint biomarkers, molecular targets, or suitable drugs often fail to provide biologically...
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The request The client wanted help with clinical trial design and assistance with site selection, patient enrollment, and identification of suitable investigators. Background and challenges The client, a mid-sized pharmaceutical company, was entering...
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Monitoring the impact of your scientific narrative in real time The term “scientific narrative” refers to the comprehensive communication strategy to position a therapy and sets forth the quintessence of the...
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For the pharmaceutical industry, staying up to date with the ever-changing patent landscape holds the key to better strategizing drug development and drug repurposing, and helps save considerable amounts of...
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For pharmaceutical companies, much of the success of a new drug depends on how well it is marketed. There are various stages a drug goes through before reaching the commercialization...
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