Search is not Research

 In Google, iPlexus, Lifesciences, pharmaceuticals, Research

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‘Search’ – a term often confused by the millennials to ‘Googling’ or ‘Research on Google’. Searching for information, copying the facts from books and websites to put them all together at a place doesn’t make it Research. Not even close! Research is a learning and sharing process. It involves systematic information gathering to analyze it to establish facts and to reach conclusions.

Search Vs Research

Chances are we all have used search engines like Google to search on the internet for information, from news about your favorite sports team, technology, health conditions to well, even remedies to certain diseases. You might have as well used google or other search engines to research on an assignment or paper, even when you have been told not to. There’s nothing wrong in starting your research with google, especially when you are getting to know a topic, but making it the sole tool for your research might not help you in any means.

Google and other search engines are powerful tools that make finding information easier and faster, but when you’re doing research, you’re not simply searching for information or facts; you’re actually putting different pieces of information together to find associations, relationships and patterns.

For example, if you want to find publications related to a drug in clinical development, the fastest way to do so is to search in google or pubmed. But if you want to analyse the publications related to the drug, identify diseases which are targeted by it, and its competitors, etc. to understand the drug’s maximum potential to be approved in the market you need to move way beyond search to research.

Research involves using multiple data sources, trying to find information sources relied upon search keywords and analysing critically about the information you’ve shortlisted. Research is a continuous process of questioning and discovering facts and analysing them further.

Search is to find articles related to a gene for a particular disease; where as research is an entire process of identifying the mutation status of the gene which causes the disease; identifying drugs which targets this gene to treat the disease, finding the associated pathways which can lead to the discovery of more drug targets, etc. While researching, you might not be having a clear direction in finding out the related information, might lose your way or double back multiple times, but it will also take you to new and interesting pathways on your queries.

Search engines aren’t the end of your research, it’s just the beginning; iPlexusTM, a platform for Life Sciences research is transforming decision support in the Life sciences industry enabling you to reach the next level of research. It is an end to end platform for Life Sciences which leverages artificial intelligence to generate continuous intelligence and insights across discovery, clinical development, regulatory and commercial stages of drug development, spanning all major therapeutic areas and indications.

The platform has crawled, curated and indexed hundreds of terabytes of scientific data across hundreds of clinical trial databases, biological databases, major patent offices, congresses, theses, forums and regulatory bodies. It is The Intelligence MachineTM that provides the right direction to exploring this vast data universe and insight discovery.

By Jhansi Chitralekha
Senior Technical Writer @ Innoplexus

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